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Privacy Policy

Last updated: 31 August 2026

PriceTrue lets you scan shelf prices while you shop and see whether a price is genuinely good. This policy explains what is collected, why, and for how long.

The short version: your location is used to identify the store you are standing in — not to build a map of where you go.

Location

  • Location is requested only while you are using the app, and only when you ask to find a store or view nearby prices.
  • Background location is never requested.
  • Your position is used to match the store branch you are in. Once matched, what is stored is the branch identifier, not your coordinate.
  • The temporary coordinate held on a shopping session is cleared the moment you finish the trip.
  • Your precise location is never shown to other users.
  • Declining location does not stop the app working; you pick your store from a list instead.

Price observations

When you scan a shelf label we record the product, the branch, the price, the time and confidence signals. This is the data that makes PriceTrue useful to everyone.

  • Other users see the price, the branch and how long ago it was seen — never who submitted it.
  • Contributing is a preference. Turn it off and your observations stay in your own history, never reaching the shared network.
  • Prices are never overwritten; each new price is a new record. That is how price history exists.

Account data

Data When Why
Random device id Guest mode So you can scan and keep a basket without signing up
Name, email Only when you register Account identity, family invitations
Locale, country, currency, timezone On registration Correct formatting and local prices

Guest accounts hold no personal data. Registering on the same device claims your guest account, so nothing you scanned beforehand is lost.

Receipts

Receipt images are personal documents. They are kept on private storage, reachable only through short-lived signed links and only by the person who captured them. They are never published at a public address and never attached to shared price data.

On-device processing

Camera frames do not leave your device. Barcode detection and text recognition (OCR) run locally; a frame is never uploaded. What reaches the server is the result: a product, a price, a branch.

What PriceTrue does not do

  • No advertising SDKs, behavioural tracking, session replay or third-party analytics.
  • No selling or marketing-sharing of personal data.
  • No exposing one user's data to another. Family sharing is granted per category (lists, history, alerts, budget) and controlled by the household owner.

Security

Session tokens live in the iOS Keychain / Android Keystore and are never written to a log. Passwords are hashed. Subscription state is updated only by signature-verified store notifications.

Retention

Data Kept
A session's temporary location record Until the trip is finished
Price observations Indefinitely, as non-personal price history
Receipts Until you delete them or close your account
Shopping history Until you delete it or close your account

Exporting your data

From inside the app you can request your profile, shopping history, lists, receipt metadata and price alerts in a machine-readable format.

Deleting your account

You can delete your account from inside the app or from the data deletion page. On deletion:

  1. every session token is revoked,
  2. receipt images are deleted along with their files,
  3. alerts, favourites, memberships, device records and preferences are deleted,
  4. household ownership passes to another member, or the household is dissolved,
  5. the price observations you contributed are anonymised — the link to you is cut,
  6. identifying fields on the account row are cleared and the account is deleted.

Step five is deliberate: the price history stays useful to other shoppers, but after deletion it is no longer connected to a person.

Contact

For anything about privacy: [email protected]

This text describes what the app actually does. Have it reviewed by a lawyer before launch; the data controller's legal name and address must be added.

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Prices are community observations and may not reflect the current shelf price. PriceTrue is not affiliated with any retailer.

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